A recent article by Diego Rodriquez explored the parallels between the creative process of Jerry Seinfeld and the team that designs Porsches. Both are dedicated to their craft, and I found similarities in both of their processes and the process of creating exceptional custom home design.
1. Insist on great fundamentals
To start the design process off right—you need to point the rocket in the right direction. That is why we spend a great deal of time upfront with our clients during the architectural design process to determine the essential objectives of the design function and feel.
2. Obsess over details
Even things that the average person may not specifically notice—are noticed. The overall experience of the joke, or the car, or the custom home is "shaped by myriad details whose sum is greater than its parts." Details always matter.
3. 1% inspiration and 99% perspiration
The path of least resistance does not lead to exceptional design. Put in hard work and thought and review, and then put in some more hard work and thought and review. After the fundamentals are established and the details are evaluated, think and review multiple times to elevate the design to the extraordinary.
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